St. John’s Day doubles meat consumption

According to Nõo, Estonia’s largest meat industry based on domestic capital, Estonians consume almost twice as much meat products in January as at other times in the summer. In total, about 12,000 tons of meat products will be consumed in Estonia in June this year.

Grilled sausages are eaten the most on Midsummer’s Day, but chicken is being stepped on. Photo: Nõo Lihatööstus
According to the calculations of AS Nõo Lihatööstus, Estonians eat an average of 2,500 tons of meat a week in the summer, but in January, they increase their meat consumption to 5,000 tons. Grilled sausages are eaten the most on Midsummer’s Day, but chicken is being stepped on.

“On Midsummer’s Day, Estonians are a sausage believer: people’s favorites are both ordinary grilled sausages and raw sausages, which account for almost half of the sales of summer products. A variety of grilled meats and shashliks are also popular. Chicken meat is gaining ground, which is also increasingly preferred when grilling, “said Toomas Kruustük, the manager of Nõo Lihatööstus.

The most popular Nõo Lihatööstus products at the moment are Fitlap grilled sausages, raw sausages with chicken, strip meat, Fitlap chicken fillet slices and glazed chicken ponds.

“There is a clear trend towards health when consuming meat products – genuine meat products with a low fat content are preferred. Estonians eat more chicken meat than before, one of the reasons for which is certainly its healthiness, but the price of poultry meat, which has dropped significantly compared to the previous year, also plays an important role, ”added Kruustük.

“Due to the growing consumption of meat, we still need a helping hand in production. There is a shortage of specialists in particular – employees in the food industry and experience have a small advantage, but we are also open to jobseekers with other backgrounds in the sector, ”said Kruustük.

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