{"id":26862,"date":"2022-04-06T21:32:24","date_gmt":"2022-04-06T18:32:24","guid":{"rendered":"https:\/\/noo.ee\/about-us\/"},"modified":"2024-02-28T15:17:53","modified_gmt":"2024-02-28T13:17:53","slug":"about-us","status":"publish","type":"page","link":"https:\/\/noo.ee\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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OUR
STORY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ABOUT COMPANY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00f5o Meat Factory is the largest and most innovative locally-owned meat industry in Estonia, providing employment to nearly 250 people. This makes us one of the most significant employers and contributors to the local community in South Estonia. Our range includes tasty, high-quality meat products with a high meat content, packaged in convenient small packages. N\u00f5o products are always made from fresh chilled raw materials right here in Estonia, near Tartu.<\/p>\n

N\u00f5o Meat Factory was founded in 1992 in the facilities of N\u00f5o Collective Farm\u2019s sausage factory. The first product was the legendary N\u00f5o roulade, which we used to produce 100 kilos per day. By now, N\u00f5o\u2019s portfolio includes over 600 meat products: raw meat, minced meat products, hot dogs and sausages, hams and roulades, p\u00e2t\u00e9s, snacks, various seasonal products and much more. Various surveys show that N\u00f5o products are well-known and loved among Estonians. We also supply our meat products to catering companies. N\u00f5o also takes care of our neighbouring countries\u2019 dining tables by exporting our products to countries such as Latvia and Lithuania.<\/p>\n

N\u00f5o Meat Factory is a staunch advocate for high quality in the domestic food industry, and among other things, envisioned how smoked sausage could become an international success story for Estonian food.<\/p>\n

N\u00f5o Meat Factory received the title of Family Business of the Year at the Estonian Best Companies competition organized by EAS, the Estonian Chamber of Commerce and Industry, and the Estonian Employers\u2019 Confederation. Therefore, N\u00f5o is an important employer while at the same time adhering to the high values and standards typical of a family business.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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N\u00d5O MEAT PRODUCTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Food is sacred for us, more than just sustenance. We know that our created dishes bring thousands of people together at the common table for shared moments every day. And it is precisely from this philosophy that all our activities stem.<\/p>\n

Cooking together brings families, friends, and companions together. It’s something that has been forgotten in today’s fast-paced world, but it holds a very important place in our lives. Delicious food fuels shared moments, and N\u00d5O brings people together.<\/p>\n

That’s why we create products that are good for us and taste food. They always come with peace of mind because we also create them for our children. We use as many natural seasonings and ingredients as possible in our recipes and products. It’s also important to note that none of our products contain the flavour enhancer E621. We adhere to the ethics of the food industry and stand for the idea that healthy food must be of high quality, honest, and valuable.<\/p>\n

Multiple checks, quality, and clean raw materials are what we create our products for shared moments.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PRODUCTION AND EMPLOYEES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00f5o Meat Factory was founded in 1992 by Toomas Kruust\u00fck, who can be considered a people person, making every colleague, partner and customer feel welcome and valued. Today, Toomas\u2019 legacy is carried on as a family business, both in the literal sense (Family Business of the Year 2021) and in a broader sense, as the people behind N\u00f5o products form a united team. Therefore, shared moments, the community and the region where the finest meat products are created are important to N\u00f5o.<\/p>\n

N\u00f5o Meat Factory is a family business that values unity, communication and teamwork.<\/p>\n

We know that the food we create brings thousands of people together at the same table for shared moments every day<\/strong>. We cherish cooking together, eating together, and the time truly spent together every day.<\/p>\n

We support our community and region, focusing on promoting healthy lifestyles and sponsorship We have opened a delightful flagship store in our hometown, N\u00f5o, which delights thousands of people every day with fresh meat products, ribs and groceries.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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HISTORY OF N\u00d5O MEAT FACTORY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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25. may 1992<\/div><\/div>
ESTABLISHMENT<\/h5>
N\u00f5o Meat Factory was founded on May 25, 1992 in the premises of the sausage workshop of the former N\u00f5o collective farm. The first production was completed on August 1, 1992, and 100 kilos of N\u00f5o roulade were produced daily. Soon the first store was opened in Tartu market. <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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25. may 1992<\/div><\/div><\/div>
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1993 -1995<\/div><\/div>
PRODUCTION AREA DEVELOPMENT<\/h5>
The company constantly improved its production facilities. From January 1994 to July 1995, nearly 40% of the production was taken to Russia, which made it necessary to expand the production area - a new product storage and distribution room was built.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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1993 -1995<\/div><\/div><\/div>
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1997<\/div><\/div>
\u00c4KSI SLAUGHTERHOUSE<\/h5>
The first slaughterhouse was opened in \u00c4ksi, which allowed us to use our own raw material for meat products.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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1997<\/div><\/div><\/div>
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1999<\/div><\/div>
BIRTH OF \u201cMEAT PRINCE\u201d<\/h5>
On December 1, 1999, a new trademark \u201cLihav\u00fcrst\u201d was introduced, according to which N\u00f5o is still known and valued.\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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1999<\/div><\/div><\/div>
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2002<\/div><\/div>
NEW PRODUCTION BUILDING<\/h5>
The era of N\u00f5o Lihav\u00fcrsti led to major changes in technology and a significant increase in production volumes. In September 2002, N\u00f5o Meat Factory opened a new 1,000 square meter production building, and together with the old part, the production area grew to 2,200 square meters. The total cost of the investment was 45 million kroons. A new packaging line was acquired for the meat production, costing 12 million kroons, which belongs to the top technology in the world and was initially the only one in Estonia. However, 10 million kroons were invested in the purchase of new smokehouses and the only chamber for making raw salami in Estonia. Completion of the new production building gave the opportunity to increase the volume of production by half.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2002<\/div><\/div>
ACKNOWLEDGMENTS<\/h5>
The five products of N\u00f5o Meat Factory \u2013 N\u00f5o roulade, N\u00f5o boiled sausages, Keelevorst, Timmu roulade, Vienna pocket \u2013 were judged worthy of the Estonian Taste Label by Estonian food experts.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2002 <\/div><\/div>
ESTONIAN MEAT PROCESSORS ASSOCIATION<\/h5>
The Estonian Meat Processors Association (ELA) was established, which also includes N\u00f5o Meat Factory. <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2006<\/div><\/div>
LATVIAN EXPORTS<\/h5>
For the first time, the company\u2019s annual turnover increased by more than 100 million kroons. Exports to Latvia started.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2006<\/div><\/div><\/div>
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2007<\/div><\/div>
CONSTRUCTION<\/h5>
The extension of the N\u00f5o Meat Factory was completed, which made the production building more than twice as large - 3017 m\u00b2 was added to the current 2400 m\u00b2. In connection with this, the product portfolio of N\u00f5o Meat Industry expanded - thanks to the new technology, smoked sausages, salamis and snacks, which have become a favorite of many meat eaters, were added to the assortment.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2007<\/div><\/div><\/div>
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2009<\/div><\/div>
LITHUANIAN EXPORTS<\/h5>
The company started exporting to Lithuania. Exports to Latvia account for 15% of total turnover.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2009<\/div><\/div><\/div>
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2010<\/div><\/div>
NEW PRODUCTION FACILITY <\/h5>
High demand once again led to a lack of space, so a new house was built in a very short time. This gave an opportunity to further increase the volume of production of smoked sausages and snacks. The company was awarded a food safety management system certificate according to the ISO 22000:2005 standard.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2016<\/div><\/div>
PRODUCTION BUILDING CONSTRUCTION<\/h5>
Construction of a new, third-phase production building began, which cost 5 million euros.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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2016<\/div><\/div><\/div>
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INVESTMENT IN PRODUCTION<\/h5>
The company invests a total of 15 million euros in production buildings and equipment.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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TODAY<\/h5>
N\u00f5o Meat Factory is Estonia's largest and most innovative meat product production company based on local capital, which employs nearly 250 people. The company's assortment includes over 600 meat products.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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FUTURE<\/h5>
We continue to work to be the most loved meat product brand in the Baltics.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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OURSTORY Read more ABOUT COMPANY N\u00f5o Meat Factory is the largest and most innovative locally-owned meat industry in Estonia, providing employment to nearly 250 people. This makes us one of the most significant employers and contributors to the local community in South Estonia. Our range includes tasty, high-quality meat products with a high meat content, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-26862","page","type-page","status-publish","hentry"],"acf":[],"rankMath":{"parentDomain":"noo.ee","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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