{"id":26676,"date":"2021-07-26T10:49:49","date_gmt":"2021-07-26T07:49:49","guid":{"rendered":"https:\/\/noo.ee\/uncategorized\/noo-meat-factory-how-to-find-the-healthiest-meat-products-on-the-shelves\/"},"modified":"2022-05-19T11:40:38","modified_gmt":"2022-05-19T08:40:38","slug":"noo-meat-factory-how-to-find-the-healthiest-meat-products-on-the-shelves","status":"publish","type":"post","link":"https:\/\/noo.ee\/en\/news\/noo-meat-factory-how-to-find-the-healthiest-meat-products-on-the-shelves\/","title":{"rendered":"N\u00f5o meat factory: how to find the healthiest meat products on the shelves"},"content":{"rendered":"\n

Since the shelves are filled with hundreds of unique meat products, making the right choice is complicated. How can you find meat products that are delicious and healthy and can be prepared quickly?<\/strong><\/em><\/p>\n\n

\u201cEveryone has probably been in a situation where they go to the shop to purchase meat and are overwhelmed by the options,\u201d explains Irina Tamme, Fitlap\u2019s nutritionist. \u201cBut not all meat products are high quality: producers use bone meat mass and artificial flavour enhancers, often the meat has a high fat content. At the same time, obesity is becoming an increasingly big issue, especially among children.\u201d<\/p>\n\n

N\u00f5o Meat Factory\u2019s Sales and Marketing Specialist Arthur Taavet states that N\u00f5o launches around 20-30 products seasonally. If we also count other meat producers, over 100 new names are added seasonally. \u201cWe can\u2019t expect consumers to read every product\u2019s components and calories,\u201d Taavet remarks and adds that Fitlap\u2019s product, whose blue design can be recognised from afar, will help people out here.<\/p>\n\n

Although the healthy eating guidelines recommend making food at home, Taavet has observed that people\u2019s pace of life is becoming faster, thus they don\u2019t have time to cook at home.<\/p>\n\n

\u201cBy designing healthier and tastier options, we hope to improve the situation where Estonian families consume food made from very poor produce or bought from a fast-food place,\u201d Taavet explains.<\/p>\n\n

The recommendation label has to be earned<\/strong><\/p>\n\n

N\u00f5o and Fitlap\u2019s cooperation is long-term and stands out on the shelves. Therefore, many ask what this cooperation look like? Who creates the recipes? How long does the preparation of the product take? Does Fitlap produce something themselves?<\/p>\n\n

Irina Tamme stresses that Fitlap is not a food manufacturer or processer; instead, their role is to offer professional diet plans and food-related knowhow. \u201cOur diet plans are suitable for the entire family, both for weight-losers and weight-lifters, young and old,\u201d Tamme explains. We have over 1000 recipes.<\/p>\n\n

A shopper can recognise the product, whether it is a dairy product, oats or meat, by Fitlap\u2019s blue label. Obviously not everyone can receive the recommendation label: to earn the label, the product has to meet the high standards of Fitlap, which are natural components and a low energy content.<\/p>\n\n

\u201cConsumers trust the label a lot \u2013 the increased sales numbers prove that,\u201d Tamme adds.<\/p>\n\n

Arthur Taavet notes that there is a tendency for meat producers to display messages on their packages or advertisements claiming that the product has low calories and is healthy.<\/p>\n\n

\u201cOftentimes, it is not true,\u201d he explains. \u201cApproval by Fitlap is almost like an external control, which shows it is not a product made up by our marketing team but has been truly thoroughly inspected.\u201d<\/p>\n\n

A good recipe takes several months<\/strong><\/em><\/p>\n\n

Taavet attests that they did not have to change their products much in order to work with Fitlap. \u201cFrom the beginning, N\u00f5o Meat Factory has followed one very restrictive principle: we don\u2019t use bone meat or poultry MSM in our products,\u201d Taavet remarks. \u201cWe only produce what we would like to eat ourselves and serve to our families. This got us halfway to meeting the high standards of Fitlap.\u201d<\/p>\n\n

They design the new products together. \u201cWe try a variety of recipes, bounce ideas off of each other and give each other feedback,\u201d Taavet explains. \u201cIt can often take several months to reach a solution with which both parties are satisfied. We need to consider many factors, such as price, storage life, calories, protein content and of course taste.\u201d<\/p>\n\n

Where a typical partnership between a food producer and Fitlap involves getting a small Fitlap label, N\u00f5o decided it to take it one step further.<\/p>\n\n

\u201cBasically, we design new products from scratch together, which also have the distinguishable blue packaging,\u201d Taavet remarks. \u201cWe don\u2019t mind that N\u00f5o\u2019s brand is less visible than Fitlap\u2019s because our objective is to make the healthier choice more visible.\u201d<\/p>\n\n

In addition to their wish to offer low-calorie, high-quality and healthy meat products, N\u00f5o and Fitlap are both Estonia\u2019s largest domestic capital-based company in their respective fields.<\/p>\n","protected":false},"excerpt":{"rendered":"

Since the shelves are filled with hundreds of unique meat products, making the right choice is complicated. How can you find meat products that are delicious and healthy and can be prepared quickly? \u201cEveryone has probably been in a situation where they go to the shop to purchase meat and are overwhelmed by the options,\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":25103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-26676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/noo.ee\/en\/wp-json\/wp\/v2\/posts\/26676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noo.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noo.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noo.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noo.ee\/en\/wp-json\/wp\/v2\/comments?post=26676"}],"version-history":[{"count":0,"href":"https:\/\/noo.ee\/en\/wp-json\/wp\/v2\/posts\/26676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noo.ee\/en\/wp-json\/wp\/v2\/media\/25103"}],"wp:attachment":[{"href":"https:\/\/noo.ee\/en\/wp-json\/wp\/v2\/media?parent=26676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noo.ee\/en\/wp-json\/wp\/v2\/categories?post=26676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noo.ee\/en\/wp-json\/wp\/v2\/tags?post=26676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}