{"id":26597,"date":"2021-07-26T10:49:49","date_gmt":"2021-07-26T07:49:49","guid":{"rendered":"https:\/\/noo.ee\/uncategorized-lv\/ka-veikalu-plauktos-atrast-veseligakos-galas-produktus\/"},"modified":"2022-05-16T10:37:20","modified_gmt":"2022-05-16T07:37:20","slug":"ka-veikalu-plauktos-atrast-veseligakos-galas-produktus","status":"publish","type":"post","link":"https:\/\/noo.ee\/lv\/zinas\/ka-veikalu-plauktos-atrast-veseligakos-galas-produktus\/","title":{"rendered":"K\u0101 veikalu plauktos atrast vesel\u012bg\u0101kos ga\u013cas produktus?"},"content":{"rendered":"\n

Laik\u0101, kad veikali ir pilni ar simtiem da\u017e\u0101du ga\u013cas izstr\u0101d\u0101jumu, ir gr\u016bti izdar\u012bt pareizo izv\u0113li. K\u0101 atrast ga\u013cas produktu, kas ir gar\u0161\u012bgs, vesel\u012bgs un \u0101tri pagatavojas?<\/strong><\/em><\/p>\n\n

\u201eGandr\u012bz katrs ir pieredz\u0113jis veikal\u0101 pieejamo pla\u0161o ga\u013cas produktu kl\u0101stu. Tom\u0113r starp daudzajiem ga\u013cas produktiem ne visi ir kvalitat\u012bvi: produktu sast\u0101v\u0101 ir meh\u0101niski atdal\u012bta vistas ga\u013ca, m\u0101ksl\u012bgie gar\u0161as pastiprin\u0101t\u0101ji, turkl\u0101t ga\u013c\u0101 bie\u017ei ir liels tauku saturs. Taj\u0101 pat laik\u0101 sabiedr\u012bb\u0101 nov\u0113rojama pieaugo\u0161a aptauko\u0161an\u0101s probl\u0113ma \u012bpa\u0161i b\u0113rnu vid\u016b,\u201c st\u0101sta Irina Tamme, Fitlap uztura konsultante.<\/p>\n\n

N\u00f5o Lihat\u00f6\u00f6stus p\u0101rdo\u0161anas un m\u0101rketinga speci\u0101lists Arthur Taavet pav\u0113st\u012bja, ka N\u00f5o vien katru sezonu tirg\u016b pied\u0101v\u0101 aptuveni 20-30 jaunus produktus. Ja pie\u0146em, ka tikpat jaunus produktus tirg\u016b pied\u0101v\u0101 ar\u012b citi ra\u017eot\u0101ji, tad katru gadu pirc\u0113jiem tiek pied\u0101v\u0101ti vair\u0101k k\u0101 100 jauni produkti. \u201eM\u0113s nevarm pras\u012bt un gaid\u012bt, ka pat\u0113r\u0113t\u0101js zin\u0101s visu produktu sast\u0101vus un uzturv\u0113rt\u012bbu,\u201c atz\u012bm\u0113 Taavet, piebilstot, ka vesel\u012bgai produktu izv\u0113lei talk\u0101 n\u0101k Fitlap produkti, kas at\u0161\u0137iras ar savu zilo iepakojumu.<\/p>\n\n

Lai gan m\u016bsdien\u0101s vesel\u012bga uztura ABC v\u0113sta, ka lab\u0101k \u0113dienu pagatavot m\u0101j\u0101s pa\u0161am, Arthur Taavet nov\u0113rojis, ka cilv\u0113ku dz\u012bves ritms k\u013c\u016bst arvien strauj\u0101ks, t\u0101p\u0113c m\u0101j\u0101s gatavot neatliek laika.<\/p>\n\n

\u201eIzstr\u0101d\u0101jot vesel\u012bg\u0101kus un gar\u0161\u012bg\u0101kus produktus, ceram uzlabot situ\u0101ciju, kad m\u016bsu pat\u0113r\u0113t\u0101ju \u0123ime\u0146u gald\u0101 nenon\u0101k \u0113diens, kas gatavots no \u013coti slikt\u0101m izejviel\u0101m vai ieg\u0101d\u0101ts \u0101tr\u0101s \u0113din\u0101\u0161anas iest\u0101d\u0113s,\u201c piez\u012bm\u0113 Taavet.<\/p>\n\n

Uz produkta nor\u0101d\u012btajai produkta rekomend\u0101cijas atz\u012bmei ir j\u0101b\u016bt ofici\u0101li apstiprin\u0101tai un pamatotai.<\/strong><\/p>\n\n

N\u00f5o un uztura konsultatu apvien\u012bbai Fitlap sadarb\u012bba jau ir ilgsto\u0161a, t\u0101s rezult\u0101t\u0101 tapu\u0161i vair\u0101ki, nu jau tirg\u016b pat\u0113r\u0113t\u0101ju atz\u012bti produkti. T\u0101p\u0113c bie\u017ei tiek uzdots jaut\u0101jums, k\u0101 \u012bsti notiek sadarb\u012bba? Kur\u0161 izdom\u0101 receptes? Cik ilgs laiks nepiecie\u0161ams produktu izstr\u0101dei? Vai Fitlap pats kaut ko ra\u017eo?<\/p>\n\n

Irina Tamme uzsver, ka Fitlap nav p\u0101rtikas ra\u017eot\u0101js vai p\u0101rstr\u0101d\u0101t\u0101js, bet \u0161aj\u0101 proces\u0101 sniedz savu atzinumu par produktu atbilst\u012bbu vesel\u012bgu produktu pamatnost\u0101dn\u0113m un savu know-how. \u201eM\u016bsu izstr\u0101d\u0101tie uztura pl\u0101ni ir piem\u0113roti visai \u0123imenei, gan svara zaud\u0113\u0161anai, gan akt\u012bviem un sportiskiem cilv\u0113kiem, gan jauniem, gan veciem. M\u0113s pied\u0101v\u0101jam vair\u0101k k\u0101 1000 da\u017e\u0101das receptes, no kur\u0101m izv\u0113l\u0113ties sev piem\u0113rot\u0101ko,\u201c skaidro Tamme.<\/p>\n\n

Pirc\u0113ji Fitlap var atpaz\u012bst p\u0113c zil\u0101 mar\u0137\u0113juma uz produkta iepakojuma, vai tie b\u016btu piena produkti, auzu p\u0101rslas vai ga\u013cas produkti. Ne katrs var ieg\u016bt Fitlap rekomend\u0113jo\u0161o mar\u0137\u0113jumu. Lai to nopeln\u012btu, produktam j\u0101atbilst Fitlap augstajiem standartiem: maz\u0101ka produkta ener\u0123\u0113tisk\u0101 v\u0113rt\u012bba un dab\u012bgas sast\u0101vda\u013cas.<\/p>\n\n

\u201ePat\u0113r\u0113t\u0101ji uzticas Fitlap mar\u0137\u0113jumam, par to liecina iev\u0113rojamais p\u0101rdo\u0161anas apjomu pieaugums,\u201c papildina Tamme.<\/p>\n\n

Arthur Taavet st\u0101sta, ka m\u016bsdien\u0101s ga\u013cas ra\u017eot\u0101ji bie\u017ei vien nepamatoti liek uz iepakojuma vai rekl\u0101m\u0101s inform\u0101ciju, ka produkts ir mazkaloriju vai vesel\u012bgs.<\/p>\n\n

\u201eTom\u0113r bie\u017ei vien tas t\u0101 nav. Mums produktu recept\u016bras saska\u0146o\u0161ana ar Fitlap ir \u0101r\u0113ja p\u0101rbaude, kas pier\u0101da, ka produkts nav m\u0101rketinga noda\u013cas izdom\u0101ts, bet gan tie\u0161\u0101m test\u0113ts un izanaliz\u0113ts,\u201c vi\u0146\u0161 paskaidroja.<\/p>\n\n

Labas receptes izstr\u0101de prasa vair\u0101kus m\u0113ne\u0161us.<\/strong><\/em><\/p>\n\n

Taavet atz\u012bst, ka N\u00f5o nebija daudz j\u0101maina produkti, lai s\u0101ktu str\u0101d\u0101t ar Fitlap. \u201eN\u00f5o Lihat\u00f6\u00f6stus jau no saviem pirms\u0101kumiem ir ap\u0146\u0113mies produktu ra\u017eo\u0161an\u0101 neizmantot meh\u0101niski atdal\u012btu ga\u013cu. M\u0113s ra\u017eojam tikai to, ko v\u0113lamies \u0113st pa\u0161i un ko esam gatavi pasniegt sav\u0101m \u0123imen\u0113m. L\u012bdz ar to jau uzreiz sp\u0113j\u0101m izpild\u012bt da\u013cu no Fitlap augstajiem standartiem,\u201c atz\u012bm\u0113 Taavet.<\/p>\n\n

Ta\u010du jaunos produktus N\u00f5o izstr\u0101d\u0101 kop\u0101 ar Fitlap. \u201eTiek izstr\u0101d\u0101tas kop\u0101 da\u017e\u0101das receptes, tad t\u0101s pagatavotas un tad kop\u012bgi izv\u0113rt\u0113tas. Bie\u017ei vien var paiet vair\u0101ki m\u0113ne\u0161i, lai sasniegtu rezult\u0101tu, kas apmierina abas puses. J\u0101\u0146em v\u0113r\u0101 daudzi faktori, piem\u0113ram, cena, glab\u0101\u0161anas laiks, kalorijas, olbaltumvielu saturs un, protams, gar\u0161a,\u201c papildina Taavet.<\/p>\n\n

Ierast\u0101s sadarb\u012bbas starp p\u0101rtikas ra\u017eot\u0101ju un Fitlapi ietvaros ra\u017eot\u0101js sa\u0146em nelielu Fitlap mar\u0137\u0113jumu, ja produkts atbilst Fitlap pras\u012bb\u0101m. Ta\u010du N\u00f5o nol\u0113ma izv\u0113rst sadarb\u012bbu. spert soli t\u0101l\u0101k.<\/p>\n\n

\u201eB\u016bt\u012bb\u0101 m\u0113s no nulles izstr\u0101d\u0101j\u0101m piln\u012bgi jaunus produktus, kuriem tiek pie\u0161\u0137irts zilais iepakojums ar Fitlap z\u012bmi uz t\u0101. Lai gan N\u00f5o z\u012bmols uz iepakojuma ir maz\u0101k paman\u0101ms k\u0101 Fitlap, m\u0113s to atbalst\u0101m, jo m\u016bsu m\u0113r\u0137is ir vesel\u012bgu produktu izv\u0113li padar\u012bt redzam\u0101ku,\u201c skaidro Taavet.<\/p>\n\n

L\u012bdz\u0101s kop\u0113jai v\u0113lmei pied\u0101v\u0101t kvalitat\u012bvus, mazkaloriju ga\u013cas produktus, N\u00f5o un Fitlap vieno fakts, ka abi ir Igaunijas liel\u0101kie uz\u0146\u0113mumi ar viet\u0113jo kapit\u0101lu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Laik\u0101, kad veikali ir pilni ar simtiem da\u017e\u0101du ga\u013cas izstr\u0101d\u0101jumu, ir gr\u016bti izdar\u012bt pareizo izv\u0113li. K\u0101 atrast ga\u013cas produktu, kas ir gar\u0161\u012bgs, vesel\u012bgs un \u0101tri pagatavojas? \u201eGandr\u012bz katrs ir pieredz\u0113jis veikal\u0101 pieejamo pla\u0161o ga\u013cas produktu kl\u0101stu. Tom\u0113r starp daudzajiem ga\u013cas produktiem ne visi ir kvalitat\u012bvi: produktu sast\u0101v\u0101 ir meh\u0101niski atdal\u012bta vistas ga\u013ca, m\u0101ksl\u012bgie gar\u0161as pastiprin\u0101t\u0101ji, […]<\/p>\n","protected":false},"author":1,"featured_media":25104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[114],"tags":[],"class_list":["post-26597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zinas"],"acf":[],"_links":{"self":[{"href":"https:\/\/noo.ee\/lv\/wp-json\/wp\/v2\/posts\/26597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noo.ee\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noo.ee\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noo.ee\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noo.ee\/lv\/wp-json\/wp\/v2\/comments?post=26597"}],"version-history":[{"count":0,"href":"https:\/\/noo.ee\/lv\/wp-json\/wp\/v2\/posts\/26597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noo.ee\/lv\/wp-json\/wp\/v2\/media\/25104"}],"wp:attachment":[{"href":"https:\/\/noo.ee\/lv\/wp-json\/wp\/v2\/media?parent=26597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noo.ee\/lv\/wp-json\/wp\/v2\/categories?post=26597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noo.ee\/lv\/wp-json\/wp\/v2\/tags?post=26597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}