This Year We Will Participate in Several International Exhibitions

This year, we will participate in several significant international exhibitions to promote the sales of Estonian meat products.

This week, the major food trade fair Gastro Helsinki will take place in Helsinki, bringing together leading players in the hotel and restaurant industries. “We see opportunities to expand our contacts with key hospitality and catering businesses to supply them with our products in the future. Several meetings have already been scheduled for this purpose,” reveals Simmo Kruustük, Chairman of the Board. “This year, we will place a strong emphasis on increasing our export volume, so we will participate in several international exhibitions.”

Nõo Meat Factory will also participate in the world’s leading private label trade show, PLMA, which will be held at the end of May in Amsterdam, where manufacturers and retail chains meet.

In October, Nõo Meat Factory will showcase its products at the SIAL exhibition in Paris, one of the largest and most prestigious events in the industry. “Participation in this event provides us with additional collaboration opportunities and allows us to gain new ideas and inspiration for product development,” said Kruustük. For example, Nõo Meat Factory is already successfully exporting snacks to Latvia, Lithuania, and Finland, but plans to add new markets and product lines soon. The goal is to double the export volume. “As part of the strategic management master’s program at the University of Tartu, we have conducted a comprehensive comparative analysis of European countries and closely examined the retail markets and strategies in Denmark, Poland, Ireland, Germany, and the UK,” added Kruustük. “International exhibitions are the next step in implementing our export strategy.”