Oma Maitse jury selected Nõo Masters’ ribs for grilling as the best hot meat product of the year

Nõo Lihatööstus’ Masters’ ribs for grilling received the “Oma Maitse Favourite 2026” award, presented by Estonia’s largest food magazine. The new grill ribs from the BBQ Symphony Masters series were named the best hot meat product of the year following a major taste test conducted by the Oma Maitse editorial team.

The jury described Nõo Masters’ grill ribs as follows: “Excellent pork ribs — not overseasoned, with the flavour of the lean meat coming through as the dominant note. The meat is tender, with a subtle hint of smokiness, sweetness, and a touch of spiciness. Sesame oil has been used, while soy sauce and lime juice add extra depth. The flavours are truly very well balanced!”

Created in cooperation with BBQ Symphony, the Masters’ grill ribs are one of Nõo Lihatööstus new products for this summer season.

“Oma Maitse Favourite” is a competition aimed at helping consumers find the best-tasting products — and often also the healthier options in their category — among the wide selection available on store shelves. Nearly 150 products took part in this year’s competition, and the jury included around ten evaluators, ranging from the magazine’s editors to chefs and nutrition therapists.

Nõo Lihatööstus is one of Estonia’s leading domestic meat producers and has also received recognition as the best family business. With more than 200 employees, the company is an important employer in Estonia, and its product range includes over 400 different meat products.

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