Our Summer Products Triumph at the Estonian Grill Association Awards Ceremony

At the Good Food Festival Grillfest, held over the weekend, Nõo Meat Factory was honoured with two awards from the Estonian Grill Association – Marinaded Ribs of the Year and Marinaded Meat of the Year.

Two of Nõo’s new summer products – “Baby Back” ribs in red marinade and BBQ Master’s pork tenderloin – were recognized as the tastiest products of the year by the Estonian Grill Association judges during a blind tasting.

“These awards confirm that our product development is on the right track and represent flavours that are close to the hearts of Estonians. Both the ‘Baby Back’ ribs in the red marinade and the BBQ Master’s pork tenderloin were developed in collaboration with BBQ Symphony,” said Simmo Kruustük, Chairman of the Board at Nõo Meat Factory. He emphasized that the company’s goal is to reduce the salt and fat content in its products. “We do not add flavour enhancer E621 to our grilling products. We ensure the good taste of the product by using fresh meat and high-quality ingredients,” explained Kruustük.

The Estonian Grill Association judges conducted a blind tasting of the new summer products on May 4th at the grand family grilling event “Grillfest Comes to Visit!” The Estonian Grill Award of the Year is a traditional annual ceremony that promotes grill culture in Estonia and honours the most successful products of the past year, and the tastiest seasonal products, as well as their producers. Last year, Nõo BBQ ribs with blackcurrant sauce and Nõo BBQ grilling meat with blueberry sauce were recognized as the best summer products at the Estonian Grill Award 2023.